Prado
Alex Prado · Global Real Estate Advisor
Real estate through the lens of architecture, design and long-term value.
Alex Prado advises buyers and sellers across Dallas and North Texas, with a focus on distinctive homes, thoughtful design and long-term value. His work spans some of the area’s most established neighborhoods, with a particular appreciation for homes defined by strong architecture, quality craftsmanship and a sense of place.
With roots in both Dallas and Mexico, Alex brings an international perspective shaped by a deep interest in architecture and design. He evaluates a property through proportion, material, light, siting and context, with an eye toward the qualities that distinguish a home today and support its value over time.
His approach is measured, strategic and discreet. Alex emphasizes clear advice, thoughtful negotiation and highly personalized representation, helping clients make significant real estate decisions with confidence and perspective.
As a Global Real Estate Advisor with Briggs Freeman Sotheby’s International Realty, Alex connects his clients and their properties to one of the world’s most recognized luxury real estate networks, pairing global reach with deep local market knowledge.
Representation concentrated in the established neighborhoods of Dallas, and in the kinds of houses that reward close reading — architect-designed, well built, and sited with intent.
Alex Prado is a Global Real Estate Advisor with Briggs Freeman Sotheby’s International Realty in Dallas, Texas. He advises buyers and sellers on distinctive homes across Dallas and North Texas, with a particular focus on architecture, design and long-term value.
Preston Hollow, Highland Park, University Park, Bluffview, Kessler Park and Knox/Henderson, alongside the wider Dallas–Fort Worth market including Lakewood, Lake Highlands, Turtle Creek, Uptown, North Dallas, Southlake, Westlake and Frisco.
Yes. Preston Hollow is one of his primary markets. He represents both buyers and sellers there, including on estate-lot and acreage properties, and on houses where the architect or builder is a material part of the value.
Yes. He represents buyers and sellers in Highland Park and University Park — the Park Cities — and works across the range from period houses to contemporary new construction.
Yes. Some properties are offered privately rather than listed publicly, through a network of owners, architects, builders and other advisors. Alex both represents sellers who prefer a discreet approach and introduces buyers to opportunities that are not on the open market.
Modern and mid-century houses, contemporary architect-designed work, and significant restorations of period architecture — Spanish Eclectic, Tudor and traditional houses where the original quality survives. Attribution is never assumed: where an architect or builder is named, it has been verified.
By telephone on 469.463.1200, by email at alex.prado@sothebysrealty.com, or through the contact form. Enquiries are handled personally and in confidence.