Prado Alex Prado · Global Real Estate Advisor Briggs Freeman Sotheby's International Realty
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Alex Prado · Briggs Freeman Sotheby's International Realty

Exceptional properties.Considered representation.

Dallas · Texas · Global View the collection

Dallas & North Texas listings

01Approach

Real estate through the lens of architecture, design and long-term value.

Alex Prado advises on distinctive properties where quality, design, location and long-term value matter — with a refined point of view and a highly personal approach to representation.

With roots in both Dallas and Mexico, he brings an international perspective shaped by lifestyle, aesthetics, and an appreciation for what gives a property enduring appeal.

Meet Alex
02Market authority

Representation measured in outcomes, not adjectives.

Career sales volume
Residences represented
Average sale price
Markets served

Figures are entered from the dashboard and published only once verified. Until then this section stays as it is — no number appears on this website that Alex cannot substantiate.

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03About Alex
Alex Prado, Global Real Estate Advisor with Briggs Freeman Sotheby's International Realty

Local expertise.
Global perspective.

Alex Prado approaches real estate through the lens of architecture, design and long-term value. Known for his attention to detail and refined point of view, he works with clients who appreciate exceptional homes, thoughtful design and a more personalised standard of representation.

With roots in both Dallas and Mexico, Alex brings an international perspective shaped by lifestyle, aesthetics and a strong understanding of what gives a property lasting appeal. His approach is centred on polish, strategy, discretion and an elevated client experience.

As an investor who has personally acquired and sold homes, he understands what it means to buy intelligently, evaluate quality and identify lasting value — with a particular appreciation for architectural character, timeless materials and intentional design.

BrokerageBriggs Freeman Sotheby's International Realty
EducationBusiness Administration · UT Dallas
LanguagesEnglish · Spanish
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04Exclusives

Represented by Alex Prado

All properties
Private Collection

Not every exceptional property reaches the public market.

A curated selection of privately offered residences, available through Alex's network of owners, architects and builders.

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05Brokerage

Featured Dallas properties

Highland Park Residence

Highland Park

Highland Park Residence

Highland Park

Highland Park Residence

Highland Park

Highland Park Residence

Highland Park

Preston Hollow Estate

Preston Hollow

Preston Hollow Estate

Preston Hollow

Preston Hollow Estate

Preston Hollow

Preston Hollow Estate

Preston Hollow

Listed by Briggs Freeman Sotheby's International Realty. Alex Prado is not the listing agent unless stated. Placeholder cards — populated from the brokerage feed.

05bPortfolio

A selection of properties represented across Dallas and beyond.

06Architectural

Homes of distinction, defined by more than address.

Dallas houses shaped by architecture, material and place — modern, mid-century, contemporary and significant restorations, organised by the architects who made them.

Attribution is never guessed. A residence enters the collection only when its provenance can be verified.

Explore architectural homes
07Film

A property is best understood in motion.

Stills tell you what a house contains. Film tells you how it feels to move through it.

Discuss filming your property
08Markets

Dallas–Fort Worth markets

View all Dallas–Fort Worth markets

Alex advises across the Dallas–Fort Worth luxury market — established estate neighbourhoods, architecturally significant pockets, new construction, large-lot properties and waterfront.

Preston Hollow

Estates · AcreageExplore →

Highland Park

Prestige · ArchitectureExplore →

University Park

Family · WalkabilityExplore →

Turtle Creek

High-rise · Lock-and-leaveExplore →

Bluffview

Topography · ModernExplore →

Lakewood

Character · White RockExplore →

Devonshire

Central · RenovationExplore →

Uptown

Urban · WalkableExplore →

North Dallas

New build · ScaleExplore →

Southlake & Westlake

Estates · SchoolsExplore →

Frisco

New constructionExplore →

Heath · Lake Ray Hubbard

Lakefront · LandExplore →
10Considering selling

Private property evaluation.

An automated estimate cannot read a house. Architecture, condition, land, improvements and position against current inventory are a judgment — not a formula.

Alex reviews each property personally. Nothing is published, listed or shared.

01Enter the address. We confirm the property, land and improvements on record.
02Share what the record misses — recent work, architect or builder, anything material.
03Alex prepares a considered opinion of value and market position, and follows up personally.
11Sotheby's
Briggs Freeman Sotheby's International Realty

Dallas based.
Globally connected.

Through Briggs Freeman Sotheby's International Realty and the wider Sotheby's International Realty network, Alex introduces clients to trusted advisors and extraordinary properties well beyond Texas.

Alex is licensed in Texas. Elsewhere he works by introduction and referral, connecting clients with the appropriate Sotheby's International Realty advisor in that market.

About Sotheby's International Realty Explore global properties
12Perspective

Journal

All writing
Architecture

Inside Dallas' most architecturally significant homes

Market

The rise of private listings

Dallas

What makes a home worth $1,000 per square foot?

13Let's connect

Start a conversation.

Alex Prado · Global Real Estate Advisor
Briggs Freeman Sotheby's International Realty
Dallas, Texas

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