Prado Alex Prado · Global Real Estate Advisor Briggs Freeman Sotheby's International Realty
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Distinctive properties,Presented with intention.

Dallas · Texas · Global View the collection →

Dallas & North Texas listings

01Markets

Where Dallas lives well

Established estate neighborhoods, architect-designed pockets and new construction across Dallas and Fort Worth — each with its own character, and its own buyers.

Homes distinguished by design.

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02Meet Alex

Local expertise.
Global perspective.

Alex Prado, Global Real Estate Advisor with Briggs Freeman Sotheby's International Realty

Alex Prado advises buyers and sellers across Dallas and North Texas, with a focus on distinctive homes, architecture and long-term value.

His approach combines market knowledge, clear advice and highly personalized representation, helping clients navigate each decision with confidence and perspective.

As a Global Real Estate Advisor with Briggs Freeman Sotheby’s International Realty, Alex connects his clients and their properties to one of the world’s most recognized luxury real estate networks.

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Private Collection

Not every exceptional property reaches the public market.

A curated selection of privately offered residences, available through Alex's network of owners, architects and builders.

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03Represented by Alex

Represented by Alex Prado

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04Bespoke Marketing

Marketing shaped by architecture, design and distinction.Presenting exceptional homes with intention.

The approach
PositioningPricing, timing and market position, argued from comparable sales and a clear view of who the house is for.
PresentationArchitectural and editorial photography, cinematic film, drone, staging and styling — art-directed as one body of work, not assembled from a checklist.
LaunchA coordinated release across print, digital and social, carried by Briggs Freeman Sotheby's International Realty and the wider Sotheby's International Realty network.
RepresentationDiscreet, responsive advice from the first conversation through closing.
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05Considering selling

Private property evaluation.

An automated estimate cannot read a house. Architecture, condition, land, improvements and position against current inventory are a judgment — not a formula.

So Alex can send the evaluation back to you.

Alex reviews each property personally. Nothing is published, listed or shared.

01Enter the address. We confirm the property, land and improvements on record.
02Share what the record misses — recent work, architect or builder, anything material.
03Alex prepares a considered valuation and market position, and follows up personally.
06Perspective

The PRADO Journal

Every guide and note →

Guides to the Dallas neighborhoods where Alex works most often, and notes on how value is actually formed at the top of the market.

07Sotheby's
Briggs Freeman Sotheby's International Realty

Dallas based.
Globally connected.

Through Briggs Freeman Sotheby's International Realty and the wider Sotheby's International Realty network, Alex introduces clients to trusted advisors and extraordinary properties well beyond Texas.

Alex is licensed in Texas. Elsewhere he works by introduction and referral, connecting clients with the appropriate Sotheby's International Realty advisor in that market.

08Market authority

Representation measured in outcomes, not adjectives.

—Career sales volume
—Residences represented
—Average sale price
—Markets served

Figures are entered from the dashboard and published only once verified. Until then this section stays as it is — no number appears on this website that Alex cannot substantiate.

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08Let's connect

Start a conversation.

Alex Prado · Global Real Estate Advisor
Briggs Freeman Sotheby's International Realty
Dallas, Texas

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