Prado
Alex Prado · Global Real Estate Advisor
The reach of the world's preeminent luxury real estate network, applied to one property at a time in Dallas.
The Sotheby's name dates to 1744, when the renowned auction house was established in London. Sotheby's International Realty was founded in 1976, extending that heritage into extraordinary real estate around the world.
In Dallas, that network is represented by Briggs Freeman Sotheby's International Realty — where Alex Prado practises. The affiliation matters for one practical reason: a significant Dallas residence is presented to a qualified international audience rather than only a local one.
Discuss representation →Network figures published by Sotheby's International Realty, 2026. Each office is independently owned and operated. These describe the network, not Alex Prado's individual production.
Listings are marketed on sothebysrealty.com alongside properties in the world's principal luxury markets — seen by buyers who are already searching at this level.
A buyer relocating from London, Mexico City or Los Angeles usually arrives through an advisor. Alex is on the receiving end of that network, and can send clients into it.
Photography, film and presentation are held to a brand standard rather than left to each agent — which is why the marketing looks the same in Dallas as it does in Provence.
Every significant listing is prepared the same way: architectural photography, film, considered copy, and placement across the network's owned channels and media partnerships.
Alex adds the part a network cannot — knowing which two hundred people should see the property first.
See the approach →Explore residences across the network. Alex is licensed in Texas; beyond it he works by introduction, connecting clients with the appropriate Sotheby's International Realty advisor in that market.
The network provides the reach. The representation is personal.